Managing Director, HBLF (until 2015)
HBLF has been working with the largest domestic and international companies in Hungary for almost 20 years to promote sustainable development and corporate responsibility. We have been working with Kreatív Műhely from 2007 to translate our goals professionally to our members, partners, NGOs, the public sector and ultimately to the Hungarian society.
The leader of one of our workshops recommended Kreatív Műhely to us. First of all, we made a photo publication of our Women's Leadership Forum, with which we were so pleased that we were entrusted Attila and his team with the creation the Association’s 15th anniversary image and brochure. We have been working together continuously since then.
Our work is extremely diverse, so we look for variety and diversity in appearance as well, and to date (if not first), but ultimately we have always received the end product we were proud of. Whether we are talking about a gipsy talent program, a women's leadership forum, a financial summit, a LGBT topic, an environmental award or a newsletter we always turn to them. What we are most proud of is that we could donate publications made by Kreatív Műhely to our founder Prince Charles of Wales and his wife during their 2010 visit.
We love the flexibility of Kreatív Műhely. There are no problems when we slip a little out of the delivery deadline or at the last minute we need to make changes. Colleagues of Kreatív Műhely are always helpful, they do not know impossible. We look forward to further shared success!
Marketing Managing Director, MKB Bank Zrt. (2009-2012)
We have been in contact with Kreatív Műhely for a year and two things right at beginning convinced us that although it is a small agency, it is worth trying to build a long lasting relationship. First and foremost, they work quickly and accurately, which is needed in a bank's everyday life.
Marketing colleagues can count on Kreatív Műhely, so if there is no time to have more bids we can be sure that the task will be resolved at a higher level than the average. And they solve it, that's the point.
Other important requirements we have is a nice typography for the somewhat moderate and elegant corporate image of MKB, nicely designed compositions and a visual world. In Kreatív Műhely’s materials - even in the sketches made within a few hours - we feel professional high standards, often creativity and imagination.
The requirements of the modern age is steady growth, but I still want it to remain a workshop - a manufactory - and they would not change into a factory for which the genius loci (a "workshop" in Goldberger) is a temptation.
Marketing manager, Óbuda Group
“ The team of Kreatív Műhely has been always at our disposal and they have taken on tasks with urgent deadlines without exception. Their service range vary in a wide range of digital and print materials. They have created the corporate identity of our group of companies, they are always making our materials in accordance with our company image.
Managing director, Hamar Productivity Consulting Ltd.
“ If you do not fancy having a corporate image dictated by fashion, dull, one of dozens you should definitely visit Kreatív Műhely! At one event, we put out our roll-ups with having only the logo on them. At the end of the presentation someone from the audience asked if it was the work of Kreatív Műhely or not? Very few companies can be proud about that their work is recognized.
Executive Director, Ventiv Group
As a leading HR provider in the field of pharmaceuticals Ventiv Hungary decided in 2008 that after a successful expansion of its business activities, it should show this to the world. New colors, new images, new impetus were needed. To do that, we had to look for someone who can create a new logo, website or brochure from our shaping thoughts.
Kreatív Műhely was recommended by specialists (first, I was scared of maybe being "too small" for them). The brief was not easy to write but we soon understood the point. My first big applause was when they found the new form of the logo so quickly like almost for the first time. Later on it was their characteristic: original, brilliant, but fitting to our needs, ideas working with and for us which were realized quickly and completely for the joy of all of us.
Executive Director, Információs Társadalomért Alapítvány (Information Society Foundation)
We worked together with Attila Mátai and the Kreatív Műhely for the first time for a conference in 2000. Since then many times, in many places and in many forms but always happily. They have created the image of the Hungarian World Heritage. In beautiful, elegant, dark blue with glittering images of World Heritage Sites.
These images are on my office wall. I can not get tired of them. Every entering guest gets their eyes stuck on them, adding a few words. The images inspire them. I learned a lot from this creative community where everyone works in the same style as their leader: calmly, friendly and in a balanced way. At least this seems from the outside. The rest of it does not belong to the outside world.
What we should learn from them is the vision, the business spirit, collegiality and art. How to show new things in simple forms, be transparent and informative, aesthetic and modern at the same time. Friendly and accurate, straightforward and demanding. All that is required in order to return to a company as a customer. Is’t that easy?
Marketing and PR manager, Baumit (2007-2012)
In the second half of 2008, I was introduced to Kreatív Műhely at an introductory agency presentation. Their persuasive references and professional skills justified: try them out what they can offer to us. Baumit today is represented on the market by no less than 28 countries - Central, South and Eastern Europe.
With its product portfolio and market activation, it does not fall into the easy client group. Professional on its own field and that what is expected from its agency as well. Kreatív Műhely has stepped up this benchmark and has proven to be able to keep up the standard. Of course, there may be mistakes caused by the busy working hours, but overall, our joint domestic and international projects are successful and effective. Like "Workshop/Műhely" they are a real conscientious, creative community with original and creative people.
The main purpose of branding (brand building) is differentiation. To equip the brand with such style elements that will distinguish it from all its competitors. To let the customer know (burn in) that we are different (in some ways are better) than the others, so should be choosing us.The brand can be a product, a service, a place or event or a person (personal branding).
Successful brands are those that have unique selling proposition (USP). Desirable characteristics may be rational (quality, value for money) and emotional (sense of life, identity, etc.) too. The brand takes its place in the customer’s life and develops trust through the appearance of the brand (design), its advertising, sales and content marketing. All these add up to the brand’s personality.
We are often present at the birth of a brand, yet many times we start work at rebranding. We live among brands, we dream of brands, we passionately brand.
If we would have to express in numbers than we would say the we had done nearly a hundred corporate image developments over the years. We have been building /corporate/ identities for companies, products, projects, events of all kind (in one case, a city’s image) and its communication. The corporate identity is the extension of the self image that is displayed to the public –in a way we want others to see us and based on that they would relate to us.
When designing the image a number of policies need to be considered, discussed, to develop and reach consensus with: eg, identity, vision, human and environmental components and so on. Based on our experience we can state that there are no two companies, products, projects that are the same. We believe that only by paying the closest attention and through personalisation could the building of corporate identity be done. This is why all our corporate identity development and designing jobs are exciting and challenging and it feels good to see their operation and effectiveness.
Creative campaigns have undergone a major transformation and have never been so relevant and current as they are in today’s world. The time has elapsed when brand owners have just announced their word and did not feel the need to involve consumers. Nowadays consumer demands, opinions, and ideas generate the content that every advertiser needs to take into account and incorporate into their communications.
An evolutionary process of advertising has evolved into a new consumer who is both creator and user of information (prosumer) at the same time. Users/user communities involved in this type of content creation are intertwined with the creation and production roles. “Professional” consumers know everything from the birth of the product to its advertising. They engage in the processes, influencing them resulting in a certain ownership approach. Thus, the manufacturer gains profits through higher satisfaction, greater loyalty, awareness and commitment.
There are wide-range of opportunities for filmmaking from classic image spotts through product / project / reference films to program-sponsored spots. It’s certain that the most effective communication tool for advertising is the commercial video or film. If we are not talking about the largest international and domestic brands that are constantly present in digital media, then it’s important to note that making a commercial is always a big step in a company’s life. Its effectiveness – in terms of media coverage – is unquestionable. Any form of filmmaking is one of the most exciting task. The time and energy devoted to professional preparation (creative concept, synopsis, storyboard, mood board, ppm, technical conditions, etc.) will always be worthwhile during production. Depending on the nature of film productions we are in touch with different film production companies and filmmakers because a serious filmmaking requires “multi-faceted” work and a large number of representatives are required for the successful implementation. We love this genre.
We think that for all people it is a joy to hold a perfectly edited, beautifully executed publication. Contrary to the incredibly fast change in the digital world we create an “eternal” thing.We see from our clients that the design and physical appearance of a business card is as important for them as how big prestigious it is for them. (It is a strange marriage of corporate identity and personal branding.) Printing technologies are at the top and only imagination can limit the appearances and production. Of course, the different printed communication materials are part of and components of consistent communication – so we handle them in the design process as part of brand building and visual identity. We would get a huge number if would add all the pages of the many brochures printed, edited and executed during our years of operation.
Online appearance is the “compulsory” part of branding is. Nowadays, none of the companies can afford to operate without an online presence, which starts with a sophisticatedly created (UI / UX design), well structured website. The world wide web offers enormous opportunities for individuals and businesses without geographical constraints. Other than the classical and proven advertising media is: TV, radio, print and outdoor, we spend more and more on online marketing tools such as banner, email marketing, search marketing, social media platforms, creative and virus videos. It is very important to keep in mind that online media is a two-way process, as the recipient of the message has the option of direct response and feedback. The most important part of online communication nowadays is content marketing.
Relevant content marketing grabs the target group’s attention and encourages some kind of an action so that it both groups (publishers and hosts) are equally benefit from, it gives value to the receiver in exchange for the receivers gives quality time to interact with the content.
2× Arany Effie Awards 1× Aranypenge 2× Arany Hipnózis 4× Aranyrajzszög 2× Ezüst Effie Awards 1× Ezüst Delfin / Cannes