At the Effie Awards 2017 in Hungary, our work was honored with Bronze Effie in the long-term efficiency category, which is a remarkable achievement as the prize winner, trilogy of FirstOfAll campaign we created for Opera was the only awarded from the cultural segment.
The Opera’s brand communication, as well as tenders focus was about the re-positioning, season ticket sales, resident genres and artists. These had been a priority.
The huge success of the campaign was most impressively seen in the season ticket sales number, which sets new records year after year in the 134-year history of Opera.
We thank the Opera House for their trust, openness, joint thinking and work, without which this campaign could not have been created.