This is an interesting story. We have been through the three corporate identity changes of the Hungarian Media Authority (NMHH). The tasks to craft the current corporate image we had won by winning the public tender in 2015 and completed in 2016. The result were a comprehensive corporate handbook and planned, manufactured communication materials. NMHH’s communication message is that secure and competitive media and communication services are available to everyone in Hungary.
With is operation they want to make sure that anyone in this country can freely, without difficulty, have equal access to information. So that an ordinary person would be able to benefit from information and cultural goods, without interruptions, either he is interested in the past values or in the present solutions.
NMHH is responsible for the legitimate and ethical functioning of the media and communications service providers, and its most important task is to protect the interests of users. It is also their task to maintain the diversity of the communications and media markets and encourage the efficient operation of these territories, ultimately contributing to the development and competitiveness of the digital economy in Hungary.
The key phrases and ideas that have appeared in our concepts include: – authentic, neutral, independent, interest protection, rule-following, collaborative, dynamic, competitive, humane, demanding, – the visual appearance, the definitive emblem and image of these credentials were constructed on, and around these. It was an exciting, challenging task.