After closing the three-part campaign of “Where the world unfolds” the 2015/16 season started with the new slogan of “First of all”. For the image campaign ten creatives had been created featuring all opera genres, as well as the stars of the various artistic branches representing them. Portraits can be seen on creatives reminding of fashion photographs, but if we are looking for a longer time we can observe details that are more important, for example in the ikebana and origami headgear of Létay Kiss Gabriella (Cio-Cio-san) we can find additional Puccini characters. The digitally elongated neck of dancer Lili Felméry lets us associate to the black swan. On the headdress of the swan scenes from Swan Lake, The Nutcracker and Anyegin can be seen.