The Vörösmarty Theatre of Székesfehérvár have become a “playground” in 2012, it has renewed itself now with it’s own company. We have started the work with the Theatre in 2013, when we have created their new emblem and started to work out the new image of the communication materials. The two previous seasons were about unfolding this and introducing the company of the theatre. In 2015 we have made a campaign where the iconic actors and actresses are the main characters and on the posters we evoke the plays by their ‘static acting”. It wasn’t the main aspect to quote the plays, rather to show the diversity of genres of the upcoming season of the theatre.